Examples

Create a cookbook or other special publication

• “The Heart-Smart Diabetes Kitchen: Fresh, Fast, and Flavorful Recipes Made with Canola Oil” cookbook (American Diabetes Association 2009) 
• Lavish magazine (Hardrock Hotel Chicago 2010) 
• "Cuida tu corazon: Saludables recetas con aceite de canola" cookbook (Ediciones Larousse Mexico 2014)

Launch media campaigns

• Healthy Taste of the Holidays with Cheryl Forberg, RD, and Preventive Cardiologist Suzanne Steinbaum, DO
• Go Fish with Canola Oil with Top Chef Carla Hall
• Heart-Healthy Dude Food with Sports Dietitian Chris Mohr, PhD, RD 
• Drive Street Eats Home with Skillet Street Food Chef Josh Henderson
• Sauté Today with Chef-Instructor Tori Ritchie

Target influencer groups or culinary/health professionals

• Partnerships with the American Heart Association, American Diabetes Association and Academy of Nutrition and Dietetics
• Institute of Food Technologists Student Association's Heart-Healthy Product Development Competition
• Evidence of Health Benefits of Canola Oil (Nutrition Reviews May 2013)

Start a publication, e-newsletter or blog

• U.S. Canola Digest magazine, USCA Blog
• Canola Quick Bytes, Leading the Vision e-newsletters 

Provide media training or communication workshops

• CropLife International interactive communications training module and customized coaching program

Write flawless, engaging copy for any communications medium

• UScanola.com, PesticideFacts.org

Carry-out international promotion programs

• Canadian Canola Oil Helps Mexicans Reduce Heart Disease Risk
• Canadian Canola Contributes to China's Health and Wealth

Create a social media program

• CanolaInfo on Twitter, Facebook and Instagram
• Home is Where the Heart is with Alison Lewis, RD

Win Awards

• For outstanding publications (National Agri-Marketing Association and Canadian Agri-Marketing Assocation)
• For extraordinary success in media relations (NAPS, Synaptic Digital/Definition 6)