Examples
Create a cookbook or other special publication
- “The Heart-Smart Diabetes Kitchen: Fresh, Fast, and Flavorful Recipes Made with Canola Oil” cookbook (American Diabetes Association 2009)
- Lavish magazine (Hardrock Hotel Chicago 2010)
- "Cuida tu corazon: Saludables recetas con aceite de canola" cookbook (Ediciones Larousse Mexico 2014)
Launch media campaigns
- Healthy Taste of the Holidays with Cheryl Forberg, RD, and Preventive Cardiologist Suzanne Steinbaum, DO
- Go Fish with Canola Oil with Top Chef Carla Hall
- Heart-Healthy Dude Food with Sports Dietitian Chris Mohr, PhD, RD
- Drive Street Eats Home with Skillet Street Food Chef Josh Henderson
- Sauté Today with Chef-Instructor Tori Ritchie
Target influencer groups or culinary/health professionals
- Partnerships with the American Heart Association, American Diabetes Association and Academy of Nutrition and Dietetics
- Institute of Food Technologists Student Association's Heart-Healthy Product Development Competition
- Evidence of Health Benefits of Canola Oil (Nutrition Reviews May 2013)
Start a publication, e-newsletter or blog
- U.S. Canola Digest magazine, USCA Blog
- Canola Quick Bytes, Leading the Vision e-newsletters
Provide media training or communication workshops
- CropLife International interactive communications training module and customized coaching program
Write flawless, engaging copy for any communications medium
Carry-out international promotion programs
- Canadian Canola Oil Helps Mexicans Reduce Heart Disease Risk
- Canadian Canola Contributes to China's Health and Wealth
Create a social media program
- CanolaInfo on Twitter, Facebook and Instagram
- U.S. Canola Association on Twitter, Facebook, Instagram, LinkedIn
Win Awards
- For outstanding publications (National Agri-Marketing Association and Canadian Agri-Marketing Assocation)
- For extraordinary success in media relations (NAPS, Synaptic Digital/Definition 6)
- For great story-telling (Les Dames d'Escoffier International)
"Inkovation has worked with the Canola Council of Canada for multiple years, providing services such as media and other influencer outreach, copywriting, social media implementation, event and project management as well as oversight of international promotion programs. The talented and energetic team is very adaptable and has a good, global understanding of the food industry. Inkovation is a wonderful partner for us and we are very fortunate to have them working on our behalf.”
– Cory McArthur, former Vice President of Market Development, Canola Council of Canada, Winnipeg, Manitoba